Yellowbelly
A site head and shoulders above others
Industry
- Photography
Deliverable
- Website Design & Build
The Challenge
Yellowbelly Photo first launched in London, building a reputation for bold, contemporary photography. We designed and built their original website to showcase their portfolio and attract new clients. As the business expanded into New York and Los Angeles, the site needed to scale — maintaining a unified brand identity, supporting multiple markets, and integrating tools to manage growing enquiries.
Our Approach
+ Designed and built a visual-first website for the London launch, with immersive imagery and clean navigation.
+ Later extended the platform to include New York and Los Angeles, creating location-specific landing pages while retaining brand consistency.
+ Structured navigation so visitors could seamlessly explore global work while easily finding local contact points.
+ Integrated HubSpot CRM to capture and manage enquiries across all markets in one streamlined system.
+ Added clear calls to action for enquiries and bookings in each city.
+ Optimised for performance, SEO, and mobile-first browsing to support global reach.
The Outcome
+ A website that scaled with the brand, from a London studio to an international photography business.
+ Stronger brand consistency across London, New York, and Los Angeles.
+ HubSpot-powered enquiry management, giving the team better visibility and control over client leads.
+ A portfolio-driven platform that showcases work with maximum impact.
+ Clearer enquiry paths for clients in all markets, with a site ready for future growth.
The Challenge
Yellowbelly Photo first launched in London, building a reputation for bold, contemporary photography. We designed and built their original website to showcase their portfolio and attract new clients. As the business expanded into New York and Los Angeles, the site needed to scale — maintaining a unified brand identity, supporting multiple markets, and integrating tools to manage growing enquiries.
Our Approach
+ Designed and built a visual-first website for the London launch, with immersive imagery and clean navigation.
+ Later extended the platform to include New York and Los Angeles, creating location-specific landing pages while retaining brand consistency.
+ Structured navigation so visitors could seamlessly explore global work while easily finding local contact points.
+ Integrated HubSpot CRM to capture and manage enquiries across all markets in one streamlined system.
+ Added clear calls to action for enquiries and bookings in each city.
+ Optimised for performance, SEO, and mobile-first browsing to support global reach.
The Outcome
+ A website that scaled with the brand, from a London studio to an international photography business.
+ Stronger brand consistency across London, New York, and Los Angeles.
+ HubSpot-powered enquiry management, giving the team better visibility and control over client leads.
+ A portfolio-driven platform that showcases work with maximum impact.
+ Clearer enquiry paths for clients in all markets, with a site ready for future growth.
