Flourish

Hale

Luxury homebuilders delivering timeless design

Industry

  • Construction

Deliverables

  • Brand Identity
  • Website Design & Build
  • Marketing Collateral

The Challenge

Hale is a luxury building contractor delivering high-end residential projects. While their reputation was strong, their brand and website didn’t reflect the premium quality of their work.

They needed a visual identity and digital presence that felt refined, trustworthy, and aligned with their clientele.

 

Our Approach

+ We created a timeless brand identity with a refined logotype, elegant typography, and a muted colour palette.

+ Designed a responsive, image-led website showcasing their portfolio with large-format photography.

+ Structured project pages by category (new build, refurbishment, heritage) with a focus on storytelling and detail.

+ Integrated enquiry touchpoints and optimised for SEO and mobile-first performance.

 

The Outcome

+ A cohesive brand identity that elevates Hale’s market positioning.

+ A sophisticated website that works as both portfolio and marketing tool.

+ Clearer credibility with affluent clients and industry partners.

+ A scalable digital presence ready for growth.

The Challenge

Hale is a luxury building contractor delivering high-end residential projects. While their reputation was strong, their brand and website didn’t reflect the premium quality of their work.

They needed a visual identity and digital presence that felt refined, trustworthy, and aligned with their clientele.

 

Our Approach

+ We created a timeless brand identity with a refined logotype, elegant typography, and a muted colour palette.

+ Designed a responsive, image-led website showcasing their portfolio with large-format photography.

+ Structured project pages by category (new build, refurbishment, heritage) with a focus on storytelling and detail.

+ Integrated enquiry touchpoints and optimised for SEO and mobile-first performance.

 

The Outcome

+ A cohesive brand identity that elevates Hale’s market positioning.

+ A sophisticated website that works as both portfolio and marketing tool.

+ Clearer credibility with affluent clients and industry partners.

+ A scalable digital presence ready for growth.

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