The Challenge

Brewster’s Studios is a boutique fitness studio in London, focused on EMS training, personal training, stretch therapy and delivering measurable results tailored to each body. Their brand promise is clear: “Fitness for everyone. Every fitness level; every schedule; every body.”

But their website needed to match that clarity, confidence and USP. They needed a web platform that:

+ Presented their three pillars – Inclusivity, Sustainability, Measurability – in a compelling way

+ Showcased their treatments (EMS, Personal Training, Stretch Therapy, The Ultimate Hour) cleanly and accessibly

+ Made booking and membership paths intuitive

+ Balanced strong visual branding with functional UX for mobile and desktop

Our Approach

+ Designed a clean, modern website that aligns with Brewster’s commitment to health, accessibility and results.

+ Built the information architecture around their services (EMS Training, The Ultimate Hour, Personal Training, Stretch Therapy) so users can find what they need fast.

+ Integrated visual consistency for their values: inclusivity, sustainability, measurability – using messaging and imagery to reinforce them.

+ Ensured booking paths (via Mindbody or booking links) are prominent and frictionless.

+ Made sure the site is responsive, fast, and mobile-friendly so the imagery and content remain strong across devices.

The Outcome

+ A website that embodies Brewster’s brand values and clearly expresses their offer.

+ More intuitive user journeys: visitors can quickly understand services and book sessions.

+ A digital home where the vision “fitness for every body” isn’t just a line – it’s built into the experience.

+ A platform ready to grow, add content, track results, and evolve with Brewster’s offerings.