Civilised bank relaunched to create Allica - a bank that focuses on the values of being Truly Dependable, Expertly Attentive and Determined to Succeed.
Brief
As an entirely new bank, Civilised Bank wanted to create a dynamic and highly differentiated brand. They asked us to support them with brand naming, brand positioning and brand strategy through to designing their new brand identity and initial online platform ready for launch.
As an entirely new bank, Civilised Bank wanted to create a dynamic and highly differentiated brand. They asked us to support them with brand naming, brand positioning and brand strategy through to designing their new brand identity and initial online platform ready for launch.
Result
The bright colours, simple but authoritative copy and intriguing name – a portmanteau of alloy and silica – position Allica Bank as a bright new voice in the world of business banking.
Greater than the sum of its parts
Using the fresh approach that inspired the idea of this new banking venture, we developed the name Allica as a combination of the words for alloy and silica. These combine to create something far greater than the sum of the individual parts – Metal Glass – just like their customers’ businesses would. Using this bold idea as a start point, we created visuals, tone and a launch strategy that would support this differentiated banking business.
The bright colours, simple but authoritative copy and intriguing name work together to position Allica Bank as a bright new voice in the world of business banking.
