The Challenge

Eavoak (formerly Rookery Barns) is a specialist in handcrafted oak-framed buildings, with over 25 years of experience. Following their rebrand, they faced the challenge of introducing a new name and identity while retaining the trust and reputation built under their old brand. The website had to work hard to:

+ Launch the new name and brand with clarity and confidence

+ Reassure existing clients while attracting new ones

+ Showcase their craftsmanship across annexes, garden rooms, stables, garages, and bespoke builds

+ Tell their story of heritage, sustainability, and craftsmanship in a modern, engaging way

Our Approach

+ Built a responsive, image-led website designed to bring the new brand to life from day one.

+ Structured navigation around core build types, making it easy for clients to explore projects.

+ Introduced Eavoak’s story and heritage with clear links back to their legacy as Rookery Barns.

+ Designed content areas for craftsmanship, sustainability, and process, giving depth to the new brand identity.

+ Integrated strong enquiry points throughout, ensuring visitors could act quickly.

+ Optimised for speed, SEO, and mobile performance, despite being highly visual.

The Outcome

+ A website that successfully launched Eavoak’s new name, branding, and digital presence.

+ Stronger positioning as a modern oak-frame specialist with deep heritage.

+ Clear user journeys that help prospective clients explore builds and make enquiries.

+ A scalable foundation to support Eavoak’s growth and future projects.