• Visual Identity & Design
  • Brand Strategy & Positioning

WyndyMilla are without a doubt the one’s to watch when it comes to British cycling. Founded in 2009, the brand had big ambitions to take on the cycling world.

What sets the brand apart is the fact that all WyndyMilla bikes are custom, ‘true handmade custom’. Each frame is designed in their fitting studio to exacting needs and budget and then handcrafted just outside Venice, Italy.

When we first sat down with them it was clear that their existing brand assets had a strong personality but were disjointed across the myriad of equipment, apparel and products on they had on offer.

We got to the heart of the brand and the personalities encompassing it, and we believe created one of the most cutting edge cycling brand portfolios in the world. From brand strategy and positioning through to tone of voice and visual identity we re-positioned the brand to a whole new peloton.

WyndyMilla bike livery design

In their fourth year of custom production their frames have paved the way for five National Champions, 3 pro teams, Formula 1 legend Nigel Mansell, ‘Pro Cycling’s’ 6’8 editor, ex US Pro/NASA composites specialist and supersonic aviation guru Richard Lugg.

“Working with you to develop the WyndyMilla brand has, in short, doubled our turnover. It truly has been a game changer for us and allowed people to see the true uniqueness of the brand.

Henry Furniss

Read our full interview with Henry here

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