• Naming
  • Visual Identity & Design
  • Strategy & Positioning
  • Packaging Design

The sports nutrition industry has seen a huge shift over recent years becoming much more lifestyle focused and less associated with the stereotypical body builder image that’s been around for decades.

Adam French, founder of Whey’d came to us looking for guidance on how to launch Whey’d protein in a market saturated by well-established corporates and market leaders.

The Whey’d products are aimed at busy gym- goers and exercise nuts looking to supplement their lifestyles. We worked closely with Adam to deliver a rich brand identity which was sleek, clean and crisp in style and gender-neutral appealing to the style conscious consumer. The Whey’d packaging was purposely designed to enable easier access to protein eliminating the need to carry around tubs or bags of protein.

Since the product officially launched on the market the brand has gone from strength to strength featuring in lifestyle media. Most recently Adam has reached out for crowd- funding to further raise the profile of the brand and take the product to the next level.

Whey'd banana protein packaging design

Whey'd chocolate protein packaging design

Whey'd bottle design

Whey'd business card design

Whey'd packaging box design