The largest network of spine specialists in London & the South East. Spine gives impartial advice to people with spinal and neurological problems and ensures they see the correct specialist.
Brief
Spinal and neurological health problems can feel scary for the patient and those close to the patient. Spine London wanted branding and a website that felt approachable and caring – not clinical or cold.
Result
An information-laden website with a strong wellbeing vibe. The focus is undeniably on spinal health, but without a hospital gown in sight. The pastel palette and simple navigation enhances the impression of accessibility and good care.
