Flourish

Soflip

A children’s chair brand with playful charm

Industry

  • Home Furnishings

Deliverable

  • Brand Identity

The soft, flippable chair for kids. Handmade to capture the hearts and minds of young explorers, the new brand needed to feel fun enough to appeal to little one while being stylish enough to attract grown ups. Inspired by the chair’s design, children’s drawings and the power of imaginative play, the new brand is bursting with colour, character and inner confidence. Just like kids.

The soft, flippable chair for kids. Handmade to capture the hearts and minds of young explorers, the new brand needed to feel fun enough to appeal to little one while being stylish enough to attract grown ups. Inspired by the chair’s design, children’s drawings and the power of imaginative play, the new brand is bursting with colour, character and inner confidence. Just like kids.

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