Fairland
Elevated design above the IT crowd
Industry
- IT
Deliverables
- Brand Identity
- Website Design & Build
- Copywriting
The Challenge
Fairland is a London-based IT consultancy working across hospitality, retail, travel and finance. Their service offering was strong, but their website looked like every other traditional IT provider — generic, corporate and indistinct. They needed a digital presence that felt more premium, more confident and clearly different from the usual tech support and managed service firms.
Our Approach
+ Designed a distinctive, modern website that breaks away from the standard “IT template” aesthetic.
+ Structured services and sectors in a way that feels intuitive and commercially led, not technical or cluttered.
+ Used refined typography, confident messaging and clean layouts to elevate perception and positioning.
+ Created a tone and visual style that feels more aligned with their clients — not just their competitors.
The Outcome
+ A digital identity that looks nothing like the typical IT provider.
+ Stronger standout and credibility in sectors where trust and clarity matter.
+ A site that supports growth, pitches and long-term positioning.
The Challenge
Fairland is a London-based IT consultancy working across hospitality, retail, travel and finance. Their service offering was strong, but their website looked like every other traditional IT provider — generic, corporate and indistinct. They needed a digital presence that felt more premium, more confident and clearly different from the usual tech support and managed service firms.
Our Approach
+ Designed a distinctive, modern website that breaks away from the standard “IT template” aesthetic.
+ Structured services and sectors in a way that feels intuitive and commercially led, not technical or cluttered.
+ Used refined typography, confident messaging and clean layouts to elevate perception and positioning.
+ Created a tone and visual style that feels more aligned with their clients — not just their competitors.
The Outcome
+ A digital identity that looks nothing like the typical IT provider.
+ Stronger standout and credibility in sectors where trust and clarity matter.
+ A site that supports growth, pitches and long-term positioning.
