CYC:D wanted their branding and website to feel urban and buzzy – just like the fitness studios in London or the US. With top fitness instructors and a growing reputation as “the place to be seen”, their online presence needed to reinforce the CYC:D thrill customers experienced when visiting the studio.

We created a sharp, no-nonsense brand identity with a logo that communicated the energy that fills the CYC:D studio and classes. Black and white graphics with an aqua-toned accent and uncomplicated typography put the focus on fitness and support CYC:D’s edgy vibe.

CYC:D now have an aspirational brand that’s in line with their brand ethos and that flows across all their touchpoints for a business that looks and feels fresh and accomplished.