Centre for Surgery is a London-based cosmetic surgery with an emphasis on natural results through innovative and safe technology.
Despite a strong focus on appearance and confidence, much of the cosmetic surgery industry lacks the vibrancy and modernity of related categories such as spas, cosmetics and hairdressing. Centre of Surgery wanted to appear more modern and approachable.
We helped reposition Centre for Surgery with an open and helpful website. Minimal photography places the emphasis on the copy, look and feel of the website. It has the further benefit of being non-specific and more inclusive to prevent alienating potential clients.
We combined a modern font, light and contemporary colour palette and clear, focused copy with an easily navigable menu that would direct potential patients to relevant content. The new site is professional, modern and accessible – reflecting the ethos of Centre for Surgery.