Cater 2 Me.


  • Visual Identity & Design
  • Brand Strategy & Positioning




Zach and Alex (the founders of Cater2Me) met during their freshman year at Wharton. It was shortly after graduating they ended up at exciting jobs where catered lunch was a regular albeit mundane benefit. They knew something was missing: it didn't make sense to sit at their desks eating the same boring sandwiches and salads every day, when authentic, local up-and-coming chefs and neighbourhood gems were only steps away from the office


Inspired by San Francisco's thriving farmer's markets and growing local food scene, they decided it was time to revamp office lunch by opening up access to this amazing wealth of local food, and focusing meal time around building relationships with colleagues. launched in 2010 and since then has helped thousands of companies transform their culture through shared meals. However, seven years down the line and off the back of growing success they needed to refresh the brand to reflect the successful business they had created.


We worked closely with them to re-develop the brand and website that reflected the whole business, that portrayed their passion, told their story and communicated their friendly approach. It was vital that the new brand and website attracted not only the right clientele, but also engaged with the right kind of food outlet that they need in order to continue their growth.


Once the brand was finalised we produced in-depth brand guidelines for their internal design team that would allow them to take the business to the next level and truly compete on a global level.