Botanical Lab are a skincare brand that provides affordable skincare for blemish-prone and problematic skin using the power of botanicals. The products are backed by science and use carefully selected ingredients.
The Botanical Lab Challenge
Although the team already had a vision for the Botanical Lab brand, they needed us to polish and position them for the commercial market. They wanted help with brand development, packaging design, website design and POS creation.
We created a fresh and authoritative brand that shoppers would trust to help with their problem skin. We capitalised on the natural positioning of the brand while underlining it with a strong scientific undertone, helping reassure shoppers that the products would deliver on their promises.
The bold colours, uncomplicated typography and graphic representations of the natural ingredients created a brand that would have strong shelf-appeal and felt like a cohesive range.