With the rise of the lunchtime spin session and the express blow dry-New York based bodywork studio, Treat.Full wanted to follow the same trend with a
massage and bodywork studio. Essentially, filling the gap that lies between a cheap Chinatown establishment and High-end Luxury Day spas, Treat.Full
believe massage should be a regular part of your wellness routine.
With convenience and accessibility at the forefront, the brand needed an identity that could launch them into the New York scene but at the same time ensure that their premium approach came across.
Working closely with the Treat.Full team we created a 360 brand plan from brand identity through to product packaging on the shelves, with the launch of their first studio location in 2017.