St Anthony’s School in Texas was founded in 1907 and has a long-standing history of delivering academic success within its community.
However, with such heritage came a brand that had started to look dated in terms of its look and feel. We initially started working with them on a new visual identity that reflected their history but also had a warm and welcoming note. We wanted the school to feel accessible and not intimidating but at the same time creating a subtle hint of exclusivity to increase the enrolment rate into the school.
We designed a new brand identity that reflected everything they wanted to achieve and took the school into a new realm. Fresh, clean and crisp but encompassing the richness of the school at the same time.
Once the new brand image was complete we then began work on their website, which over the years had developed into an overwhelming amount of content and history. Working closely with the patrons of the school we set out to build a new site that fulfilled the needs of prospective parents, pupils, trustees and the wider community.
We created a site that allowed visitors to easily navigate around whilst still capturing the history of the school and maintaining a balance of content and information that was easily accessible.