California based Blinkbar was a start up with big ambitions. Specialising in eyelash extensions Blinkbar has multiple salons across California giving catwalk
style semi-permanent eyelash extensions.
With an already enviable client list that included A-list celebrities, Blinkbar commissioned us to come up with a concept for the brand allowing them to open their doors for the first time and start welcoming clients.
The brand needed to provide a sophisticated yet fun feel that appeals to a broad market. With this in mind we came up with beautiful aspirational brand image that used hand drawn illustrations and brush script lettering to portray the personality of the business. The concept ‘Live’, ‘Lash’ ‘Love’ provided a quirky tag line for the brand and one that would resonate with their customers and make them feel fun, sexy and sophisticated.